Our Impact

Kuli Kuli is on a mission to use nutrient-rich plants like moringa to improve nutrition and livelihoods worldwide.

Impact Strategy

Kuli Kuli is a mission-driven business that utilizes moringa to drive sustainable economic growth and nutritional security in the communities we source from. Moringa is a tropical tree that requires little water to grow and can help restore degraded soil. By importing moringa leaves to the U.S. for our products, we’ve created an international market for moringa and a sustainable livelihood for farming communities around the world.

Our Mission

Kuli Kuli’s mission is to create a world where everyone has access to nutritious sources of food and malnutrition only exists in history books. We believe in the power of the moringa tree to provide reforestation, sustainable economic growth, and nourishment to the communities where it is grown.

Sustainable Livelihoods & Women's Empowerment


Kuli Kuli partners directly with small family farmers and women’s cooperatives around the world to help them scale up their businesses and be able to access the international market. Moringa is often grown and processed by women, making it an excellent crop for women smallholder farmers looking to supplement their household income. By providing ongoing technical assistance and guaranteeing purchase, we unlock the power of the U.S. market for thousands of low-income farmers around the world.


Supported Over
* includes 1365 farmers from 2017 and before
Revenue Generated
For Moringa Farmers*
$4.4 Million
* $2 Million from 2017 and before

Nutritional Security


Moringa’s high levels of protein, calcium, iron, and vitamin C have led many international development organizations to advocate the plant as "natural nutrition for the tropics." With a rise in demand for moringa, an increase in production and consequential consumption is occurring in the communities where moringa is grown. Kuli Kuli is incentivizing communities that struggle with malnutrition to invest in a nutrient-dense plant that will nourish their community, both nutritionally and economically.

Kuli Kuli is also providing American consumers with an incredibly nutritious and convenient super green. Over 68% of Americans say they would like more convenient ways to consume greens, but they don’t always have time to stop and eat a salad. Kuli Kuli’s Pure Organic Moringa Powder, Organic Green Smoothie Mixes, Moringa Energy Bars, and Green Tea Energy Shots make it easy for Americans to get their greens on the go while planting moringa trees and supporting farmers worldwide.


Suppliers in Africa, Asia, and Latin America
in product donations to organizations, schools, and fundraisers in 2017

Agriculture & Environment


Moringa is resilient to increasing droughts caused by climate change and can grow in sandy soil, making it ideal for reforestation efforts. Kuli Kuli works with farmers to implement regenerative agricultural practices and evaluates our environmental footprint at all stages of the supply chain.

Moringa’s fast growth rate, large root system,and multiple flushes of vegetation throughout the year enable high rates of carbon dioxide sequestration. One study in particular showed the rate of absorption or assimilation of carbon dioxide by the moringa tree to be twenty times (20x) higher than that of general vegetation. Beyond carbon sequestration, moringa trees act as wind barriers, prevent erosion, improve hydrological cycles, conserve soil, and provide semi-shade, which is useful in intercropping systems where intense direct sunlight can damage crops.


12.6 Million
Moringa trees cultivated*
* planted or preserved
Absorbing an estimated 300 to 900 million kilograms of carbon dioxide each year

The Kuli Kuli Standard

Kuli Kuli's direct sourcing model means that we're able to offer the most nutritious and pure moringa on the market. We use third party audits and verifications to ensure our our standards are met while demonstrating our commitment to producing the highest quality and most impactful products.

Learn more about the Kuli Kuli Difference

Organic Means Organic Certified
Supplier Testing Standards
Harvest Only Moringa Leaves
Sourcing from Remote and Rural Areas
Direct Farmer Relationships
Inspected and Packed in the U.S.A.
Maximize Nutrients with Temperature Controlled Drying
Third Party Audits and Certifications

We're a benefit Corporation.

We produce an annual impact report tracking our progress towards these goals and also undergo an annual third party impact audit through B Lab. Kuli Kuli went beyond the certification and re-incorporated as a full-fledged Benefit Corporation, meaning that our social purpose is embedded into our legal DNA.

Kuli Kuli's Moringa Suppliers

Kuli Kuli works with cooperatives and family farmers in rural areas across the world. As our organic moringa supply chain expands, our farmers are able to grow their operations and local impact.

Countries where moringa grows
Countries with high rates of malnourishment


Kuli Kuli’s supply chain began in Ghana. In addition to working with women’s groups we have partnered with nonprofits to train farmers on how to best grow moringa and use it to improve nutrition locally.


In 2015 Kuli Kuli partnered with the Clinton Foundation and local farmers to reforest Haiti’s landscape with moringa. We worked closely with the Smallholder Farmers Alliance to teach farmers how to deal with drought conditions caused by climate change.


Kuli Kuli sources moringa from a certified organic family-owned farm in Nicaragua which sustains the livelihoods of over a hundred rural farmers and teaches other farmers how to grow moringa.


Kuli Kuli is working with a Cambodian non-profit organization that has expanded its philanthropic reach by establishing a business that would generate local jobs. Their certified organic moringa farm and processing facility now employs 38 people and continues to grow.


Finding meaningful employment for indigenous communities is a great challenge in Mexico, particularly for women. Kuli Kuli partners with a Yucatecan cooperative owned and operated entirely by women. By providing employment opportunities to indigenous women, these operations allow these communities to earn income while also helping them to preserve their language and traditional ways of life.


Kuli Kuli’s Ugandan supplier partner is dedicated to sustainable processing and the majority of his operation is powered by solar energy. He works with smallholder farmers with at least 1 acre of moringa trees to provide them with the skills to farm responsibly and produce the highest quality moringa. Rather than the traditional model where farmers earn income on a seasonal basis, this Ugandan social enterprise ensures the 60 smallholder farmers are paid consistently, providing their families with income security.

Supporting Future Farmers

Kuli Kuli understands that to make the greatest impact we must support partners whose moringa may not yet be up to exporting standards to get their farms on the fast track to meeting the requirements. We work with female farmers like Pierrette, an incredible woman running a moringa farm in Benin, who have inspired Kuli Kuli with their stories and affirm the impact moringa can have on the lives of women worldwide.

Partnerships & Awards

OSC²: Kuli Kuli is a member of OSC², a network of businesses regularly working together to address sustainability issues in the natural products industry.

Whole Foods Market - Suplier of the Year: Kuli Kuli was awarded the prestigious Women-Led Entrepreneurship Supplier of the Year Award in 2018.

Whole Plant Foundation: Each Earth Month Kuli Kuli partners with Whole Planet Foundation to donate a percentage of sales to fund micro-loans across the world. To date, Kuli Kuli has donated $6000, financing over 30 micro-loans.

B-Corp - Best for the World: In 2017, Kuli Kuli was selected as a B Corp Best for the World Honoree, chosen out of more than 2,000 companies.

Forbes 30 under 30: In 2017, Kuli Kuli Founder & CEO Lisa Curtis was awarded Forbes 30 under 30 award for social entrepreneurship.